A picture might be worth a thousand words, but when it comes to product photography, photos can be worth thousands of dollars. Being a small business owner, and this especially goes for those just starting up, budget is always at the forefront and Investing in a professional photographer is more of a luxury than a necessity. There’s no reason you shouldn’t be bringing in sales long before you make that investment when you’re probably carrying the camera you need in your hands every day.

• Don't Be Afraid to Use Your Smartphone Camera. The quality of smartphone pictures is severely underestimated and can be your best asset for showing your product off. Yep, your smartphone might be all you need. Smartphone cameras have come a long way from pixelated screens. While you might get higher quality photos with a DSLR camera, you can take perfectly fine photos with a smartphone. Consider getting a set of smartphone camera lenses. In many cases, this would be the best lens for product photography for you to take great product photos. Here are a few good ones I found on Amazon, LIGINN 7 in 1 Phone Camera Lens Kit Wide Angle Lens & Macro +Fisheye Lens +2X Telephoto Zoom Lens+Kaleidoscope/CPL+ND Radial Filter for iPhone Smartphones/Pixel/Samsung/Android Phones Camera https://www.amazon.com/dp/B08RXYVGNJ/ref=cm_sw_r_cp_api_glt_fabc_49J6RJYTA1TQNFCJG8CD?_encoding=UTF8&psc=1

• Don’t be afraid to show products in their own environment. And use props! Anything is pretty much game when it comes to setting your product up for showcasing. A photo frame, magazine, a really cool sculpture, plants, you name it. Make sure your product stands out and doesn’t fade into the backdrop, Prop your product against it and click away.

• Shoot From a Tripod to avoid blurry shots and maintain Photo Consistency.

• Use Natural Light. If you’re not using a professional photographers services the answer here is always use Natural Light.

• Use a Sweep or Portrait Mode to Emphasize the Product or details.

• Shoot a variety of Images from different angles.

• Shoot videos of your product/service for stories. Don’t overthink it, have fun and remember to get close ups and add music to set the tone.

• Use Photoshop Lr (Light Room) to enhance photo quality. This app is easy to use and has tutorials. It even has an auto enhancement option that takes all the guess work out and suggests any improvements the photo might need. You can download your favourite preset to help you keep a consistent profile page look that you can apply to your photos. Wilde presets has a variety of different looks and right now they’re having a 70% off sale! Here’s the link https://www.wildepresets.com/collections/shop?cmp_id=10638395493&adg_id=108078023474&kwd=wilde%20presets&device=m&gclid=Cj0KCQiAnKeCBhDPARIsAFDTLTLgNEPSE4qDvjAeRTaIwLFGHlPW0BW3yUZcpyK9VriN7_YRBMaQrhIaAq94EALw_wcB

You don’t have to have a professional camera or even a professional behind the shutter button anymore. Follow these guidelines and you’ll be well on your way to selling those goods. Turn your flash off, clean your lens, don’t forget to choose the largest file size and the highest resolution setting your phone allows. This will give you the best image possible to start with, and you can reduce file size when you edit.

Remember that if they aren’t perfect, you can always take more.

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